Why do you need an ad tracker for affiliate marketing?

Aug 21, 2024 12 min read

Ads on social media, search engines, websites… Affiliates work with tens and thousands of ad campaigns, ensuring every click, impression, and conversion is noted. This sure is a tiresome task.

How to make your work easier? Ad tracker. This tool allows you to manage all your ads in one place and make quick adjustments on the go. So, let’s see how they work together with our partner, Keitaro Tracker.

What is Keitaro Tracker?
Key Tracker Features
How to Get Started with Keitaro Tracker
Keitaro x Lospollos: Setting Up S2S Postback
Need Help?
Why You Should Consider Keitaro
Start Tracking Your Campaigns at Ease

What is Keitaro Tracker?

Keitaro Tracker is an advanced self-hosted tracker for media buying and affiliate marketing. What you’ll love the most about this tool is its real-time monitoring, optimization, and analysis of your traffic.

Unlike cloud-based solutions, Keitaro Tracker is installed directly on your server. This means you have full control over where your data is stored and how to manage it.

Other advantages of being self-hosted? There are no limits to the traffic amount you can direct through your tracker. Whether it’s 100 or 1,000,000 hits per day — Keitaro’s monthly fee remains unchanged, while cloud tools’ fees rise with the traffic volume.

Get a 20% discount for Keitaro Tracker with the code “LOSPOLLOS
Enjoy the offer

Key Tracker Features

Being self-hosted isn’t Keitaro Tracker’s only advantage. The team is deeply committed to users, actively engaging with feedback and adapting to it.

Here’s what you can expect while working with the tracker:

Detailed Reports

When it comes to data analysis, precision is everything. Advertisers need to pay attention to every metric to ensure maximum ROI. With Keitaro Tracker, you gain access to over 30 metrics that provide a detailed, real-time overview of your campaign’s performance.

Just imagine, you launch a campaign, and it’s underperforming. No one wants to learn that after a week, right? With Keitaro Tracker, you’ll have up-to-the-minute insights, allowing you to respond immediately.

What’s more, the tracker offers detailed information on where every conversion originates, giving you a clear understanding of your customer’s journey. Whether it’s from a Facebook ad or an affiliate link in an email, you’ll always know exactly where your conversions are coming from. Plus, you can set up alerts for any performance shifts, allowing for quick responses and continuous optimization.

Multi-Platform Integration

Keitaro has templates for over 360 affiliate networks and 167 advertising networks. You can also manually add your network if it’s not listed in Keitaro.

Integrations include industry giants like Google Ads, Facebook Ads, and TikTok Ads. For those planning to run ads for landing pages, Keitaro can also be integrated with Namecheap and CloudFlare, enabling direct domain parking and improved loading times.

Local Landing Pages with a Built-in Editor

Keitaro makes it easy to manage local landing pages by allowing you to upload them directly to the tracker as zip archives.

This not only streamlines the process but also enhances data security by keeping everything in one space. But that’s not the only advantage. With Keitaro’s built-in editor, you can modify your landing page code right in the tracker — saving you time and effort.

With the editor, you can use custom macros (placeholders) to create dynamic page elements. These placeholders allow you to personalize content based on user data or campaign specifics. Additionally, you can easily add scripts and other advanced features, giving you full control over the customization and functionality of your pages.

This flexibility ensures your campaigns are both visually appealing and effective.

Advanced Traffic Distribution

Keitaro Tracker elevates traffic distribution, offering powerful tools for refined A/B testing.

Parameter-Based Routing: Direct traffic based on key parameters like country, device, and connection type. This helps direct your audience to the most relevant offers.
Weighted Distribution: Allocate the percentage of people to send to each landing page or offer — ideal for split testing.
Visitor Binding: Keep returning visitors engaged by directing them back to the landing pages or offers they previously explored.

These and other advanced features allow you to run precise A/B testing strategies, making Keitaro Tracker a must-have for optimizing traffic and boosting conversions.

Redirect and No-Redirect Tracking

Redirect tracking uses a special link to route users through the tracker before sending them to the final destination. This method collects clicks, conversions, and revenue data, making it a popular choice.

On the other hand, no-redirect tracking skips the use of intermediary links altogether. Instead, it relies on postbacks, pixels, or tracking scripts provided by ad networks to capture traffic and conversion data. This approach is useful for platforms like Facebook, TikTok, and Google Ads, which don’t allow redirect links.

Keitaro Tracker provides redirect, no-redirect, and other options, so you can choose the most effective way to track and optimize your campaigns.

How to Get Started with Keitaro Tracker

The platform offers its users a 14-day free trial, during which you can explore Keitaro Trackers’ features and see how they can enhance your marketing strategy.

Want to try it? Here’s how to get started:

Step 1: Register on the Keitaro Tracker Website

Go to the Keitaro Tracker website and click on the “Get Started Free” button. During the registration, fill out your name, email, and create a new password.

After submitting your details, a verification code will be sent to your email. Enter it on the registration page to complete your sign-up.

Step 2: Choose Hosting Region

Select the region that best matches your traffic needs and volume. Keitaro will suggest the most suitable server options based on your selection.

Step 3: Choose Hosting Provider

Now, you need to choose a hosting provider. For this Geo, Keitaro recommends five cloud hosting services: DigitalOcean, Hetzner, Vultr, HostZealot, and Friendhosting. These providers offer servers pre-installed with Keitaro Tracker and some bonuses.

You can read the installation guide for each of these providers in the dedicated section of Keitaro’s documentation: read installation guide.

Step 4: Install Keitaro Tracker

If you choose one of the recommended hosts, log in to your cloud hosting account and follow the provider’s instructions to complete the installation.

For a different provider, install Keitaro via your server terminal using the appropriate installation command:

#!bin/bashcurl keitaro.io/kctl.sh | bash -s — inslall

After 10 minutes, you can access Keitaro through your server IP: http://your_server_ip/admin/

Step 5: Activate Your License

When prompted, enter your license key. You can find it on your Keitaro account’s “Licences” page.

Remember, one license key is valid for one Keitaro instance. You’ll need to purchase an additional license to install another instance on a different server.

Step 6: Configure System Settings

System Currency: Choose the system currency for financial data. Note that while you can change this later, currency conversions will only apply to new data, not old records.
Default Language and Timezone: Set your preferred language and timezone, which Keitaro will use for stats and data operations.
Create an Admin User: This will be your login to access the Keitaro tracking tool.

Step 7: Start Tracking

You’re now ready to use Keitaro Tracker! Explore the features and start optimizing your campaigns.

Keitaro x Lospollos: Setting Up S2S Postback

Configure Keitaro Tracker

Go to the Keitaro Tracker dashboard click the “Affiliate Networks” section and then “Create.”

Choose the LosPollos template from the available options. Once you choose it, all the setting fields will be filled in automatically.

Copy the postback URL generated by Keitaro. This URL will be used by LosPollos to notify Keitaro of conversions. You’ll need to add this to the LosPollos platform later.

Configure LosPollos

Set Up LosPollos Postback:

Log in to your LosPollos account.
Click on “Settings” and then “Postback”.
Paste the postback URL you copied from Keitaro into the corresponding field on the LosPollos platform.
Make sure the URL is correctly formatted to include the LosPollos tokens. For example, it should look like this: https://open.keitaro.io/a8e128b/postback?sub_id={cid}&payout={sum}&currency=usd&from=LosPollos.com
Save the settings.

Configure Offer URL in LosPollos:
1. In LosPollos, go to the “Smartlinks” section.
2. Select the desired offer and copy the “Offer URL.”
3. Return to Keitaro, and under the Offers tab, create a new offer.

Paste the LosPollos offer URL.
Select “LosPollos” as the affiliate network.
Ensure that the offer URL includes the cid={clickId} parameter if you’re passing the click ID manually.

3. Save the offer settings.

Testing and Launching

After completing the integration on both Keitaro and LosPollos, run a few tests to ensure everything is tracking correctly.
Once confirmed, you can launch campaigns and monitor their performance.

If you encounter any issues during setup, Keitaro Tracker and LosPollos have support teams available to assist you.

Need Help?

Keitaro team cares a lot about its users, providing fast and human assistance. You can contact them via email, Telegram, or live chat — choose what’s convenient for you.

Both Keitaro and their support are highly appreciated by the community, having a 4.8 rating on Trustpilot:

Whether you have questions, Keitaro’s support team can guide you every step of the way.

Why You Should Consider Keitaro

If you’re serious about scaling your campaigns, Keitaro Tracker offers several benefits that make it worth considering:

Self-Hosted Solution: Enjoy the security of your campaign data — you’re the only person with access to it.
High-Performance Reports: Get detailed insights with 30+ built-in metrics.
Effortless Landing Pages: Create and manage your pages with a built-in editor.
Precise Targeting: Customizable Geo DB includes IPV6 support.
Remote Control: Use Click API/Admin API to manage your campaigns from anywhere.
A/B Tests and Multi-Offer Funnels: To find out what works best.
Team-Friendly: Multi-user access lets you customize permissions and track activities.
Seamless Integrations: Works perfectly with Facebook, TikTok, Google Ads, Cloudflare, Namecheap, and more.
Ready-Made Templates: Over 500 CPA and advertising network templates to help you collect information about clicks and conversions.
Online support and a 14-day free trial.

Start Tracking Your Campaigns at Ease

Now, you know the importance of a good tracking solution for affiliate marketing. To apply this knowledge to practice, start Keitaro Tracker.

Use the code LOSPOLLOS to test all tracker features with a 20% discount:
Get started with Keitaro

Start earning!