Top Push Ad Networks: Pros and Cons

Looking for an easy way to boost your online income? The push notification format is an excellent tool to enhance the effectiveness of your advertising campaigns. It focuses on engaging real users and, when properly configured, delivers high CTRs and solid conversion rates.

Ad networks are platforms that connect advertisers with traffic owners. They offer a wide range of tools, including detailed targeting, real-time analytics, and automated campaign optimization features, making campaign management more convenient and efficient. Many ad networks provide access to exclusive traffic sources, enabling you to reach a broader audience while reducing customer acquisition costs.

Some platforms specialize exclusively in push advertising, offering unique opportunities to test various approaches.

1. PropellerAds

PropellerAds is one of the most popular advertising platforms, offering convenient solutions for launching and optimizing campaigns. It features an intuitive interface that allows you to create campaigns quickly and efficiently. Key features include powerful targeting tools, detailed analytics, and built-in fraud protection to ensure fair impressions for your ads.

With PropellerAds, you can reach a global audience of over 250 million active users each month. The platform provides a variety of targeting options, including:

• User activity level
• Geolocation
• Operating systems
• Device types and connections
• Mobile carriers
• Browsers and language settings
• Ad scheduling
• Frequency capping

The network supports CPC and CPM models, enabling flexible traffic cost management and high CTR optimization. You can also test various creatives to find the most effective solutions for your audience.

PropellerAds is an excellent choice for both beginner affiliates and experienced marketers looking to scale their campaigns. Combine this network with other traffic sources to achieve maximum results.

2. MGID

MGID is a well-known native advertising network widely used by professionals. Founded in 2004, it has earned trust for its high-quality traffic and ability to boost conversions.

One of MGID’s key advantages is its implementation of real-time push notifications. This feature allows for effective engagement with users at convenient times across all their devices. The platform performs exceptionally well in popular verticals such as:

• Dating
• Gambling
• Financial services
• Beauty and health

With the help of a dedicated account manager, you can reduce cost per lead (CPL) and increase conversions more effectively. Managers also assist with targeting and campaign optimization, making MGID suitable for beginners.

The minimum deposit is $100, justified by extensive targeting options and traffic quality. The platform is ideal for global campaigns.

3. RichAds

RichAds is one of the best networks for affiliates of any level, offering high-converting traffic and 5 billion daily impressions across 220 countries. Its potential is enormous. It supports popular verticals, including:

• Antivirus software
• Utilities
• Gambling and betting
• Dating
• Nutra

The platform offers:

• Dedicated managers who share whitelists and assist with campaign creation
• A minimum click cost of $0.003
• Opportunities to scale campaigns in countries like India, Brazil, the USA, and more

Additionally, optimization tools such as Target CPA, automated rules, and Performance Mode simplify campaign management and boost ROI. With fast campaign approval and quality traffic, RichAds is a popular choice among affiliates.

4. AdMaven

AdMaven is a reputable advertising network with over a decade of experience, specializing in Popunder and Push traffic. It offers more than 2 billion daily impressions worldwide and provides access to advanced targeting tools, APIs, and account management. This platform is particularly effective in verticals such as dating, nutra, betting, casinos, software, and mobile apps.

5. EvaDav

EvaDav is an advertising network specializing in push notifications, ideal for affiliates looking to elevate their campaigns.

Key features:

• Over 10 billion monthly impressions
• Wide GEO coverage, including the USA, India, Europe, and China
• A network of 60 million publishers and growing

Behavioral prediction algorithms enable effective user engagement by displaying ads at the right time. The platform features a simple interface, quick campaign setup, and the ability to test targeting settings. EvaDav combines high-converting traffic with cutting-edge technology, making it one of the best networks for CPA marketing. The minimum withdrawal amount is $25, and account funding starts at $100.

6. Adcash

Adcash is a modern advertising platform with 12 years of experience, providing advertisers with advanced tools for managing campaigns. Reaching 200 million unique users globally, Adcash is a leader in digital advertising.

The platform supports various ad formats, including:

• Push notifications
• Native ads
• Banners
• Pop-ups

A standout feature is the ability to optimize campaigns using exclusive tools.

Targeting options include:

• GEO
• SSP platforms
• User interests
• Keywords
• Website categories
• Connection types
• Traffic zones
• Mobile carriers
• ISPs

Adcash’s advanced macros ensure highly relevant ads. Expert support simplifies the platform’s use, and automatic CPA Target technology handles bid adjustments and traffic optimization without manual intervention.

7. Adsterra

This international advertising network has been in the traffic market for over 10 years, delivering 35 billion impressions monthly and generating 1.5 billion conversions annually. The platform stands out for its high CTR (up to 20%) and offers a wide range of tools for effective optimization.

Adsterra supports flexible pricing models, including CPM, CPA, CPI, CPC, CPL, and RTB. Ad formats include Popunders, Social Bar, In-Page Push, Native Ads, Banners, and Smart Direct Link. Instead of classic push notifications, the platform uses In-Page Push, part of the Social Bar, which ensures a highly native appearance and superior performance.

Advertisers can take advantage of tools like Smart CPM and CPA Goal for the most efficient campaign optimization. The most popular verticals on the platform include:

• iGaming and eSports
• E-commerce
• Financial services
• Social networks and dating
• Apps and subscriptions

Adsterra has implemented multi-level protection against low-quality traffic and maintains a transparent moderation process. The platform prioritizes security, strictly prohibiting malicious ads, redirects, and unwanted downloads.

8. Push.House

Push.House is a young and rapidly growing push advertising network. It provides advertisers with an intuitive interface and powerful targeting tools. The network delivers over 31 billion impressions daily across 180 countries worldwide.

The platform supports the “18+” category and offers ready-made creatives for testing. Additional features include two-factor authentication for account security and convenient balance top-up methods. Push.House supports a variety of targeting options, including:

• GEO (countries and cities)
• Device types
• Operating systems and browser versions
• Subscription age
• Browser language
• IP addresses and ID lists

Advertisers can choose between various pricing models and use macros to identify profitable traffic sources.

9. Clickadu

Clickadu is a major advertising network specializing in push notifications and InPage Push. Operating in more than 240 countries, it delivers over 2.8 billion daily impressions and generates 3.3 million conversions.

Clickadu offers ad formats such as Push Ads and InPage Push, which are particularly effective for verticals like dating and VPN. The InPage Push format functions like a native banner displayed while browsing a website. It requires no subscription, making it accessible on any device and OS.

Advertisers can take advantage of various targeting options, including:

• Targeting by country, carrier, and OS
• Ad scheduling
• Frequency settings and budget caps
• Whitelists and blacklists

Detailed statistical tools are available for performance analysis, and AI algorithms optimize campaigns by automatically adjusting traffic source lists.

Clickadu integrates with trackers such as Mobidea and offers convenient payment methods, including credit cards, PayPal, and bank transfers. With a minimum deposit of $100, the platform is accessible even for beginner advertisers.

10. BidVertiser

BidVertiser is a dynamic self-service advertising network providing tools to create high-conversion campaigns. Advertisers can use formats such as Direct Ads, Pops, and Push to effectively engage their audience.

The network connects with over 78,000 publishers and delivers a daily audience of 450 million ad impressions across 196 countries. One of its latest innovations, Push Ads, has demonstrated impressive performance, with the platform generating over 1.5 million conversions daily.

Advertisers can easily adapt their campaigns with powerful targeting tools, including:

• GEO: country, region, state
• Device: operating system, browser
• Connection type, provider, carrier
• SubID

Bids start as low as $0.003 per click under the CPC model, with a minimum daily budget of $20. The platform supports both mainstream and adult traffic, giving advertisers access to over 98 million daily impressions.

Creating a campaign takes just a few minutes, thanks to the intuitive interface. The built-in traffic estimator helps determine ad demand and minimum bids for various countries across mobile and desktop devices.

BidVertiser places a strong emphasis on security, blocking bot traffic to protect advertisers’ budgets. The platform supports all major trackers, enabling seamless campaign setup and performance monitoring with built-in macros.

Advertisers can use SubID whitelists and blacklists, and the advanced editing tool allows precise adjustments to all campaign parameters, including carrier targeting and quality assessment. This makes BidVertiser a reliable choice for developing successful advertising strategies.

11. Reacheffect

Reacheffect is an advertising platform offering an impressive traffic volume of over 2 billion clicks per month. Operating in more than 200 countries, it helps advertisers reach their target audience, whether it’s millennials in Berlin or gamers in Tokyo. Reacheffect excels in challenging verticals such as finance, dating, e-commerce, gaming, software, casinos, and sports betting, making it an ideal platform for maximizing ROI in competitive niches.

Targeting options include:

• Country
• Device
• OS version
• Browser type
• Language

Reacheffect even enables ads to reach users with ad blockers enabled. However, the lack of age-based audience filtering might be a limitation for some advertisers.

The platform leverages artificial intelligence for real-time, automatic campaign optimization. With a fixed cost-per-action (CPA) model, advertisers can rely on auto-optimization to enhance efficiency without manual adjustments. The minimum deposit is $500, with a daily budget starting at $30.

Bids can be adjusted by country or ad zones, allowing advertisers to reduce expenses in underperforming zones and increase bids in high-performing ones. The platform also supports whitelist and blacklist options for domains, ISPs, IPs, ad zones, and SubIDs, providing flexible campaign configurations.

Reacheffect’s support team is available 24/7, assisting with technical issues and campaign optimization. New advertisers receive a bonus on their first deposit, offering additional funds to kickstart their campaigns.

12. OnClickA

OnClickA is an advertising platform delivering over 24 billion impressions per month and attracting 150 million unique subscribers. This reach makes it suitable for verticals such as:

• Online gaming
• E-commerce
• Dating
• Utilities
• Finance
• Betting and gambling

OnClickA supports CPC, CPC Goal, and CPA models, allowing advertisers to choose the most suitable option based on their budget and objectives. The automatic price adjustment feature updates bids every 24 hours to align with recommended values, while the CPA model ensures payment only for conversions.

The platform’s intuitive interface simplifies campaign setup and management. Detailed statistics help analyze performance, and automatic budget optimization features make advertising more cost-effective.

OnClickA is a powerful tool for those looking to efficiently promote their products and services through web push notifications. By leveraging the platform’s capabilities, you can achieve your goals with minimal effort.

13. TrafficStars

TrafficStars is an efficient advertising platform and ad exchange focused on delivering high-quality traffic. It provides access to over 3 billion daily impressions, offering immense reach potential.

Advertisers can choose from various traffic sources. The platform supports a CPC pricing model with a minimum click cost of just $0.01 and offers detailed targeting options.

Key features include:

• Flexible campaign management, including publisher and ad placement selection
• Support for popular verticals such as dating, streaming, gaming, and manga/anime

TrafficStars integrates with trackers, offering tools for performance analysis and automatic campaign optimization. This helps minimize costs while increasing user engagement.

The minimum deposit is $100 for payment methods such as PayPal, Paxum, Cosmopay, and ePayService. For SEPA transfers and international wire transfers, the minimum deposit is $500.

14. EZmob

EZmob is a versatile advertising network specializing in push notifications. Since its launch in 2013, the platform has gained popularity for its ease of use and high standards of fraud protection.

Platform advantages:

• Audience: Over 200 million real users per month
• Various pricing models: CPM, CPC, dCPA
• Advanced targeting options: By geography, devices, OS, browsers, languages, and more

EZmob performs exceptionally well across various verticals. Additionally, its smart push notification algorithms enhance conversions and user engagement.

15. MyBid

MyBid is an advertising network launched in 2020, offering low fees and an accessible deposit for push notification advertising. With a minimum CPC bid of $0.0006, it is one of the most cost-effective options available.

Features:

• Simple interface for campaign management
• Performance analysis through a user-friendly analytics dashboard
• Support for popular verticals such as Nutra, dating, and gambling

The minimum deposit is $100, with funding available via credit cards, USDT, Capitalist, or bank transfer.

16. UngAds

Founded in 2015, UngAds delivers exceptional results in the push notification vertical. The network spans over 190 countries and provides more than 1.1 billion daily impressions.

Key advantages:

• User-friendly self-service platform with campaign auto-optimization
• Ability to upload up to 10 creatives in a single campaign
• Fast moderation process

This network is highly effective in verticals such as gambling, dating, e-commerce, and apps. New users can enjoy a $50 bonus with an exclusive coupon.

17. PlugRush

PlugRush is an advertising network with experience dating back to 2007, renowned for its support of adult traffic. It offers a straightforward campaign setup process and automated rules for optimization.

Features:

• Split testing for creatives
• Advanced targeting filters
• Compatibility with popular GEOs and verticals such as dating, gaming, and pin submits

With a minimum deposit of $200, the platform is accessible for both beginners and experienced affiliates.

18. Zeropark

Zeropark, which was involved in the development of Voluum, offers reliable tools for working with pop, in-app, and domain traffic, as well as supporting push advertising.

Platform features:

• Advanced targeting options
• Integration with Voluum
• Traffic source whitelisting

With a minimum deposit of $200 and a monthly volume of 4.5 million clicks, Zeropark is one of the leading advertising networks for adult traffic.

19.  RollerAds

RollerAds is a push notification advertising network with global reach and advanced technologies for optimizing ad campaigns, significantly enhancing return on investment (ROI).

Key features:

• Pricing model: CPC (Cost Per Click)
• Daily traffic volume: 1.2+ billion impressions
• Partner base: 10,000+ direct publishers

Targeting options:

• Devices: mobile or desktop
• Subscription age
• Browsers and operating system versions
• Geographic location
• Zones, days of the week, exclusion lists

RollerAds provides user-friendly tools for traffic analysis and management. With S2S macros, you can track conversions and identify the most productive zones. The zone exclusion feature allows you to focus on high-performing traffic sources.

Advantages:

• Campaign setup in just a few minutes
• Technical support available via messengers
• Real-time statistics
• Access to a library of effective creatives
• Fraud protection technologies ensure high-quality traffic

The minimum bid starts at $0.001 per click, and the minimum deposit is $50. Payment methods include credit cards, WebMoney, Payoneer, and Paxum.

20. HilltopAds

Founded in 2014 in London, HilltopAds offers advertisers and publishers a self-service platform for launching ad campaigns. The platform focuses on in-page push notifications, which are displayed at the bottom or corners of web pages, providing a non-intrusive user experience.

Targeting tools include:

• GEO: country, region, income level
• Device type: mobile, desktop, tablet
• Browsers, operating systems, and their versions
• Language, IP ranges, and ISPs

HilltopAds supports ad targeting on platforms like YouTube, TikTok, and Instagram. Campaigns can be tailored to various verticals, such as software, dating, utilities, and more.

Features:

• Support for scaling successful campaigns
• High-quality customer service
• In-page push notifications as the primary format

One limitation is the lack of traditional push notifications. However, the company is actively developing its functionality and introducing innovative solutions.

Conclusion

Push notifications are a rapidly evolving advertising format that offers extensive opportunities for scaling and targeting. With high click-through rates and a low entry threshold, this format is becoming increasingly popular among advertisers.

Test different traffic sources to find the best fit for your offers. Push advertising is an investment with immense potential that can significantly boost your ROI.